Public relations advice from a journalist
Posted by Jeanne on September 26th, 2007 filed in Public Relations
As classic advertising gives way to memorable, new tactics such as convergence marketing methods, customer-centric strategies, experience economy marketing and advergames, we are left with one of the most pure and most credible disciplines under the marketing umbrella: traditional public relations. True, the PR industry has transitioned beyond our wildest digital dreams with blogs, podcasts, …