The Online CRM Process

Posted by admin on April 17th, 2008 filed in Technology

Customer Relationship Management (CRM) is a business process used to learn more about the needs and behaviors of customers so that a stronger relationship can be developed with them.

Most people think about the technical component of the process when thinking about CRM (CRM software)- but really it is a business methodology.  The process brings together a complete picture of the customer relationship by including information about customer interactions, sales automation, and marketing strategies  The goal of the CRM process is to gain insights into the behavior and value of customers.

CRM and online CRM software often includes contact and lead management,automation of emails, call logs, customer histories etc.