Effectiveness of Online PR
Wondering about the effectiveness of a well formulated online press release campaign on your business? Marketing Experiments, an independent marketing research company, did a study on website traffic and inbound links, and found that effective PR can deliver an ROI superior to PPC advertising.
A press release campaign can give you additional benefits too. These include increased search engine exposure, branding opportunities, interviews and articles, and greater publicity for your news.
In reality what you use for your releases has to be news!! Not advertising or marketing material. Press releases are generally broken down into 3 categories ranging from major hot news, down to new staff appointments. It is the ‘hot’ news that is going to give you the greatest benefits. However, don’t ignore lower level news too.
These days it’s not only the large companies, employing public relations staff, that are taking advantage of the effectiveness of press release campaigns to distribute their news. Many smaller businesses are discovering that it is a low cost strategy that can give excellent return for the investment.